The Absolut employees got buck naked to show the whole world that not only has the brand got nothing to hide, but right on the contrary, has it got something to pride itself on and inspire others. It is all about the unique processing of the Swedish vodka performed in a way that meets the highest standards. „We are very proud of the high-quality vodka produced by Absolut and also the way we make it. We control every single step from seed to bottle, and we do it with passion and pride. Quality and sustainability are lead words to us and we love to tell our story and share it with the world,” as Zuzana Magálová, the Brand Manager in Slovakia weighed in.
In the times when transparency as far as brands are concerned is not really trending, Absolut considers it imperative to show its consumers how the manufacturing process actually takes place. So the company cast its staffers in a video where they were more than happy to get undressed to show the transparency in the production, they efforts at work and their personal life. The video emphasizes permanent sustainability and progressive processes making the company well-equipped to produce the highest quality vodka. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed.
Transparency, to be noted in the Absolut campaign is well-present for example in the inventive distillation process which positively influences the way the vodka tastes. It is equally responsible for pretty much everything ranging from the wheat, through its harvesting all the way to bottling in Åhus, Sweden. The TV spot is to confirm that all vodka ingredients come from 338 verified farms in Southern Sweden (where each farmer is known by name) and also 600.000 bottles are produced per day, the origin of every single one can be traced back. Absolut has a long-term vision to create one sustainable circular source and continues to work with the ambition that there is no waste, only by-products that can be innovatively reused. This film is just one part of Absolut’s journey towards a more sustainable world.
The ad is available here: https://www.youtube.com/watch?v=1pfxrJBNMXU