The French company Pernod Ricard is the world’s leading distributor and producer of premium alcoholic beverages and wines. Across the world, it has more than 80 subsidiaries, which maintain constant growth. Pernod Ricard globally employs more than 18,000 people.
Pernod Ricard is worldwide consistently dedicated to innovations that are an essential part of its long-term strategy. It also focuses its efforts on the development of new markets that represent a viable business opportunity for the international premium brands.
The structure of the Pernod Ricard portfolio
The portfolio of Pernod Ricard includes known global premium brands such as Ballantine’s, Jameson, Havana Club, Beefeater, Absolut, Chivas Regal, Martell, Olmeca, Malibu, The Glenlivet, Perrier-Jouët, G. H. MUMM, Jacob’s Creek and, of course, Becherovka Original.
The brand Becherovka, also thanks to the activity and support of the Pernod Ricard Group, prospers both home and abroad. Production volume is growing and about half of its annual production is exported to more than 40 countries.