Becherovka plugged its brand new communication platform #4everJan at the beginning of December with the Premium TV spot in Slovakia.
Becherovka plugged its brand new communication platform #4everJan at the beginning of December with the Premium TV spot in Slovakia. The main tagline „More passion brings you more joy“implies the very author of the legendary green bottle Jan Becher with the intention to get the word out especially to the younger generation.
The campaign #4everJan reaches out mostly to confident people with substantial respect to the past and good old stuff since Becherovka Original is an outcome of human passion, too which is currently so peculiar to young people with its inspirational value even after 200 years. Jan Becher’s brainchild, the iconic bottle serves as the primary concept of the campaign.
„The meticulously coordinated cooperation of the Czech and Slovak teams has yielded a gripping new Becherovka TV spot with a complex communication strategy that goes hand-in-hand with it intended to raise general awareness of the brand in Slovakia next year,“ clarifies Zuzana Benková, Becherovka Brand Manager for the Slovak market. The campaign is a long-term engagement with elements of passion and excitement constituting its essential message for consumers. The primary targets are promo events at cafés, bars and restaurants on social networks online, however we are delivering the message through the media, malls and shops, too.
The TV spot introduces us to the mystifying atmosphere of the young Jan Becher’s laboratory touched by a muse that results in designing the legendary green Becherovka bottle so recognizable these days. The scene has been shot in a greenhouse for growing citrus fruits belonging to a French park with no admission to public visitors in close proximity to the Dobříš Castle in the Czech Republic. The new TV spot will be aired in Slovakia on TV Markíza Group, as well as JOJ Group all along from December through March.
Check out the brand new Becherovka Original TV spot at https://youtu.be/75qDlOR0UG4